ALEXANDRA JANELLI

Founder • CEO • Spa & Wellness Consultant
Philadelphia, PA | goburble.com | Modrn Wellness | Theta Spring Hypnosis

PROFILE

Award-winning wellness founder, experienced hypnotherapist, and multi-business entrepreneur with 15+ years in the spa, wellness, and mental health industries. Recognized for building iconic, experience-driven wellness brands, including Modrn Sanctuary and Go burble. Featured in national media and widely respected for innovative leadership, subconscious-based methodologies, and a deep understanding of how to grow and scale service-based businesses.

Bringing a proven track record of operational excellence, team leadership, brand development, and strategic growth—paired with hard-earned lessons that help new and established business owners avoid costly mistakes.

Founded Businesses

CORE EXPERTISE

  • Spa & Wellness Consulting

  • Business Development & Scaling

  • Hypnotherapy (14+ years)

  • Brand & Service Menu Development

  • Team Leadership & Culture Building

  • Client Experience Strategy

  • Pricing, Packaging & Revenue Optimization

  • Marketing & Positioning

  • Startup Strategy & Product-Market Fit

  • Public Speaking & Teaching

Modrn Sanctuary NYC — Founder & Creator

5,000 sq ft flagship wellness collective & integrative healing center
2016–2022
12 West 27th Street, NYC - NoMad District

  • Built one of New York City’s most innovative wellness concepts—a WeWork-style collaborative wellness hub where practitioners could rent treatment rooms, grow their businesses, and thrive within a supportive ecosystem.

  • Operated a 5,000 sq ft multi-disciplinary sanctuary with 16 custom-designed treatment rooms that served as home to practitioners in hypnotherapy, psychotherapy, coaching, aesthetics, medical wellness, and holistic healing.

  • Personally designed and built a 200 sq ft Himalayan Salt Room, one of the largest in NYC, which became an iconic feature of the space and a major PR focal point.

  • Became a wellness destination for celebrities, executives, creators, and high-profile clientele.

  • Featured in major publications for its innovative design, unique treatments, and elevated client experience.

  • Offered one of the largest and most diverse treatment menus in the city, blending traditional and alternative modalities including:

    • Crystal therapy & energy healing

    • Sound healing

    • Hypnotherapy & subconscious change work

    • Acupuncture & TCM

    • Medical aesthetics & plastic surgery

    • Massage therapy & bodywork

    • Coaching, breathwork, and somatic therapies

  • Mentored countless practitioners and budding entrepreneurs, helping them develop service offerings, refine their business structure, elevate client experience, and build sustainable wellness practices.

  • Fostered a deeply collaborative community where practitioners cross-referred, co-created experiences, and supported one another’s growth.

  • Gained widespread media attention for its unique hybrid model—combining luxury spa, wellness studio, and medical-inspired treatments under one roof.

  • Became a destination for celebrities, professionals, and high-performing individuals seeking an integrative mind-body approach to wellness.

Modrn Sanctuary Philadelphia

Holistic spa, wellness center & experiential events studio
2022–2024

  • Launched and scaled the Philadelphia location of Modrn Sanctuary, building a sought-after holistic wellness center known for its elevated client experience and integrative treatment model.

  • Earned Best in Philly 2024: Best Holistic Hub—achieved within the first year, reflecting rapid growth, exceptional reviews, and strong brand presence.

  • Developed a signature service

  • Established an Experiential & Corporate Wellness Events Division

  • Grew the center’s client base quickly through strategic branding, community partnerships, and a consistent reputation for deep, restorative results.

  • Achieved month-over-month increases in session volume during the first year through high retention, word-of-mouth referrals, and service diversification

Go burble — Founder & CEO

AI-powered subconscious change app
2024–Present

  • Founded and launched Go burble, a first-of-its-kind mental wellness app that creates personalized subconscious transformation sessions using AI and evidence-based techniques.

  • Led the entire product vision, wireframing, and user experience design, building the full app flow, architecture, onboarding system, and session selection pathways from the ground up.

  • Designed all visual branding and in-app graphics, ensuring a cohesive aesthetic and emotional experience across every screen, feature, and product touchpoint.

  • Developed proprietary tools including:

    • Create-a-Burble (custom session generator)

    • Sound(e)scapes (dynamic sound-led experiences)

    • Daily Burble (day-specific subconscious priming)

    • Thrive AI subconscious coach

  • Oversee product development, content creation, engineering coordination, and overall platform evolution from MVP to growth-stage product.

  • Manage marketing, partnerships, PR, investor relations, and fundraising, including NIH SBIR grant review and hotel partnership discussions.

  • Built early traction through influencer partnerships, community events, and targeted digital campaigns—with a focus on product-market fit, user engagement, and conversion optimization.

  • Positioned Go burble as an accessible gateway to subconscious change, emphasizing personalized mental wellness over generic meditation apps.

WTFwifi — Creator & Writer

Viral humor + lifestyle brand turned digital platform- New York, NY
2010–2013

  • Founded WTFwifi, a humorous observational blog that quickly went viral for its relatable content and sharp commentary on modern life.

  • Grew the concept from a simple blog into a full branded website and digital platform, expanding readership and engagement while building a loyal online following.

  • Received significant national media attention, being featured in The Huffington Post, The New Yorker, Chicago Tribune, and multiple other major publications, which amplified the brand’s reach and cultural impact.

  • Attracted interest from major publishing houses and was offered a book deal by Random House, reflecting the strength, originality, and marketability of the concept.

  • Demonstrated early entrepreneurial and creative instincts—identifying a cultural moment, building an audience from scratch, and turning a creative idea into a recognized media brand.

  • Set the foundation for future storytelling, content strategy, and digital brand-building work across all companies that followed.

Media, Celebrity Work & Public Influence

  • Hosted a wellness-focused radio show, interviewing experts and guiding listeners through mindset and emotional transformation topics.

  • Worked with top celebrities, executives, and high-profile clients, known for discretion and delivering fast, meaningful results.

  • Built strong networking and relationship-based partnerships across the wellness, media, and entrepreneurial worlds.

  • Developed natural PR and marketing hooks, helping your brands gain repeat national press coverage and viral attention.

  • Featured in major publications including The New Yorker, Oprah Magazine, The Huffington Post, Crain’s NY, Chicago Tribune, and more.

  • Known for creating compelling storytelling and brand positioning that helps wellness concepts stand out in saturated markets.

  • Regularly invited as a thought leader for podcasts, interviews, and wellness panels, expanding visibility for hypnosis and subconscious transformation.